Over at Deadspin, I’ve got a dispatch-slash-photo gallery from last night’s LeBron James television special, which was staged in Greenwich, CT. The special generated tons of coverage in both the standard and Watching-the-Watchmen traditions, but I tried to focus on how the media manufactured and replicated its stories. You don’t need to blame anyone at this event to admit that the media ecosystem deploys its resources in a mysterious way.

If you like the story, you might also like the first thing I wrote for Deadspin—another investigation of media malpractice, this time about the story of a 9-year-old pitcher banned by his baseball league for being “too good.”

Also, the real winner in all this, to my mind, is Kobe Bryant—he’s no longer the NBA’s Iago.


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