Glenn Beck, Author

[New Haven Advocate]

In this week’s New Haven Advocate, I’ve got an essay on Glenn Beck-as-author, disguised as a dispatch from his latest simulcast book event. Through his radio and television shows, Beck can deliver huge sales boosts to obscure political treatises and to mass-market thrillers — and this gets at what the publishing industry calls his “platform.” It’s why he sells books. But why does he write them? I come to a pretty cynical conclusion in my essay, but other explanations do exist. Still, Beck’s books don’t fit with his off-the-cuff nature. At the book event, he turned a Primanti Brothers sandwich, a Pittsburgh delicacy made up of beef, french fries, and cole slaw, into a metaphor for America’s budget crisis. This metaphor allowed Beck one of his few Obama attacks — he introduced the sandwich as “Michelle Obama’s worst nightmare” — but it also reveals how, um, adaptable he can be. It seems Beck didn’t call Primanti Brothers until six hours before the show. He ordered 300 sandwiches.


One thought on “Glenn Beck, Author

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